It all started in 2009 when our CEO and founder, Jason Bolt, ate it hard while mountain biking.
He saved his face, but not his favorite sunglasses.
When he looked into buying replacement lenses he hit a brick wall — after waiting 4 days for a response, the company told him that they didn't support his older frames.
Jason took matters into his own hands, ordering a batch of 200 replacement lenses straight from a manufacturing company. He kept a few pairs for himself and with the rest, launched his first collection of lenses.
They sold out in one weekend.