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Excellence Is Built Here

By Kirsti Smouse

September 20, 2017

Excellence Is Built Here

By Kirsti Smouse

September 20, 2017

Since 2000, the US has lost 5 million manufacturing jobs. We’re doing our part to bring some back.

In January 2017, we set up production and testing operations in Portland, Oregon. Running 24 hours a day, 7 days a week, we cut the majority of the lenses in our inventory here.

Bringing manufacturing home wasn’t about profit margins. We did it to create value that extends far beyond numbers on a spreadsheet. We did it for:


The closer we are to our product, the more control we have over the results. We can’t get any closer than doing it ourselves, and that means premium quality lenses that live up to our guarantee so you know you’re getting our best.


We chose to create jobs in the USA and invest in our community, because we’re all in this together. This is our home, and we want to see it and the people who live here prosper.


Cutting lenses with our own two hands not only gives us immense satisfaction, it gives us a better understanding of our product — the work required to make it happen and what we can do to make it better for you.

We’re not just doing it for all the right reasons, we’re also doing it the right way. Moving fast and learning faster, we’re committed to innovation and continually improving our process. This has paid off — earning us Portland Business Journal’s 2017 Oregon Manufacturer of the Year in the 11-50 employee category.

2017 Oregon Manufacturer of the Year

This award recognizes makers and manufacturers who drive our economy through innovation, excellence, growth, and productivity.

We didn’t need a sign that we’d made the right decision to start moving more production to the US.

We already knew it in our gut.

The overwhelming response we’ve received from our community confirmed it.

This award is just the cherry on top.

Thanks for all your support. We’re proud to be an Oregon manufacturer.


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